Brand Guidelines

The essential guide for video editors. Start with the non-negotiables, then jump straight to your platform.

Start Here 🎨 Switch to Statics
Platform Playbooks 📝 Take the Test
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00

00. Start Here

New to the playbook? Read this first — then jump straight to what you're making.

The Non-Negotiables

These apply to every asset, on every platform, no exceptions. Everything else in this guide is detail — these are the rules that get a cut rejected.

⚠️
Be careful with the Prime logo. Never alter, recolour or crowd it — read the logo rules before you place it. 03 →
✅
Stay in the safe zones. Subtitles and logos never sit under UI. 04 →
❌
No copyrighted music. Big-label tracks (T-Series, Sony Music, UMG…) are off-limits; Epidemic Sound and Envato Elements are the safe sources. Want a trending sound? Ask the Besttt team to recreate it. Indie-artist tracks can often work — run them past TRB first.
❌
No deviations. Attribution & fonts must match the shipped templates exactly. 05 →
✅
Max 2 fonts per video. Rare exceptions get 3 — never clutter with mixed styles. 02 →
✅
Max 2 contrasting colors. Readability beats decoration. 01 →
❌
Avoid red. Keep it out of graphics and text. The only exception is a title whose own design is genuinely red — rare these days.
✅
Balanced audio. Level everything to the audio targets. 10 →

Our Social Tenets

The non-negotiables cover how a cut is built. These cover how it sounds — the voice behind every post, on every platform.

🚩 Red Flags

  • We are not snarky
  • We are not provocative
  • We do not post suggestive content
  • We are not hypocritical
  • We are not monotonous

🟩 Green Flags

  • We are always warm with our intentions — cheerleaders of your favourites and their sentiments.
  • We are enablers of memorable, groundbreaking moments in social culture.
  • We have a light-hearted, humorous perspective on topical and evergreen events.
  • We understand people have different tastes, and walk a neutral path rather than being unnecessarily critical.
  • We always respect the subjectivity of art.
  • We are blue-heart coded 💙

What are you making?

Each playbook carries the full spec for its platform — format, attribution, logo placement and end slates.

📱 IG Reel / Story9:16 🖼️ IG Carousel4:5 👍 Facebook4:5 ✖️ X (Twitter)16:9 ▶️ YT Shorts9:16 🎬 YT Long Format16:9 💬 Subtitle Settingsrules & preset 🎨 Statics & Designnot a video cut

👀 Get the Vibe

Before your first cut, absorb the house style from what's already live.

🙋 Approvals & Requests

Contact TRB for permissions, missing assets, exceptions, or anything this guide doesn't answer.

Part 1

Foundations

The toolkit — colors, type and logos. Reference material: look it up when you need it.

01

01. Our Colors

Click any color to copy its Hex code.

Primary

Prime Blue

#0578FF

Black

#000000

White

#FFFFFF

Off-White

#F5F3EF

Black and White are the neutrals — for the logo, backgrounds and typography. Note that Black is a special-use colour for AV and in-app applications only.

Secondary (Social Editorials)

The 2026 playbook palette. Colours outside this set are retired — don't reuse older swatches.

⚠️ Secondary colours are exclusive to social media editorials. They are not brand colours and are never used on Watch Now, Official Trailers or Official Teasers — those stay on the primary palette.

Neon Blue

#0000FF

Soft Aqua

#A7DDE3

Grass

#78D056

Shade Pink

#FF60A7

Canary

#FFEF00

Royal Blue

#3937F4

Lime

#DFFFA1

Acid

#D8FF00

Blush

#FFC8D4

Coral

#FD6E5B

Vanilla

#FDF2DE

Lilac

#EAD9FF

Colour Misuse — Never Do These

  • ❌ Text in anything other than White or Black on a Prime Blue background
  • ❌ Black for headline text on Prime Blue
  • ❌ Text colours that fail accessibility contrast
  • ❌ Prime Blue text under 18pt regular — or under 14pt bold — on white
  • ❌ Any colour outside the approved palette
  • ❌ Products on a colour with less than 1.2:1 contrast
02

02. Typography

Primary: Ember Modern Display

Our primary typeface. Clean, coherent, and distinctly Amazon.

Download Ember Modern Display

Secondary Fonts

  • SF Pro — memes, editorial content, YT thumbnails
  • Upright — memes
  • Degular, New Spirit, IM Fell DW Pica (Regular, Italics), Obviously (Regular, Narrow, Wide) — editorial content, subtitles, YT thumbnails

⚠️ Like the secondary colours, these are editorial-only — never on Watch Now, Official Trailers or Official Teasers.

Download All Fonts

Attribution: Articulat CF

The typeface used in every attribution & end-slate PSD. Required for the platform playbook templates to render correctly.

Have an Adobe subscription? Activate it via Adobe Fonts. Otherwise grab the file from the Drive folder.

Activate on Adobe Fonts

Type Rules

  • • Title fonts: selected in accordance with the design language of each respective title.
  • • Readability: prioritise dark overlays or gradients behind text.
  • • Avoid strokes and drop shadows — unless the creative is a meme. This is a rule for editorial and title type. Subtitles are the exception — they carry a specified stroke and shadow, see 04.
  • • Never right-align. Type is left-aligned (preferred for type-driven layouts) or centre-aligned where the layout suits it.

Typesetting Specs

Ember Modern Display is designed around these values. Set them once and leave them alone — they are the default in every Adobe app.

  • CaseSentence case. Never all-caps, never all-lowercase.
  • KerningOptical. Never metric, never kerned by hand.
  • Tracking+1% for Bold and Regular alike. Tighter is hard to read; looser loses legibility.
  • Leading90% — the same size as the font in use, at any scale. Go to 100% on lines where ascenders and descenders make 90% feel tight.
  • Headline weightEmber Modern Display Bold; subheads in Regular.
  • Subhead size0.3× to 0.7× the headline size, depending on layout.

Accessibility: 1.5 line spacing is recommended for body copy. Margins should feel comfortable — never tight to the edge, never so wide the layout floats.

Part 2

Craft

Rules that apply to every edit, on every platform.

04

04. Subtitles & Safe Zones

Specs

Refer to these settings for exact values.

Note: These rules apply to standard subtitles only. Stylized/creative subtitles have more flexibility.

Font, Shadow & Stroke: Unified subtitle settings — font, align, appearance, shadow and stroke

The Premiere setup for Reels and Shorts alike. The “avoid strokes and drop shadows” type rule does not apply to subtitles; they carry a specified stroke and shadow.

⚠️ This screenshot is out of date — it shows Stroke unticked and the shadow at 229°. Go by the values in the table below: Stroke on at 1.0, shadow at 225°.

Quick Start

Don't manually configure every time.

Subtitle Placement Guide

Visual Placement Guide

Download Premiere Preset (.prtextstyle)

Drag and drop into Premiere Pro Text Styles panel.

The Settings

One spec for every 9:16 cut — Instagram Reels and YouTube Shorts use the same values. Load the preset rather than typing these in.

Setting Value
Font Ember Modern Display Standard (Regular), white
Size 45
Stroke 1.0, #000000
Shadow 2.0 at 225°, #000000
Behind the text Gradient at 10–30% — file below

Building a static? The panel and 16:9 settings are different — they're on the statics page.

Subtitle Gradient — For Bright Backgrounds

White subtitles disappear over a bright frame — sky, snow, a white wall, a daylight exterior. Drop this gradient on a layer above the footage and below the subtitles, pinned to the bottom of the frame, and the text reads again without dimming the whole shot.

white text on a bright shot

✗ Without

white text on a bright shot

✓ With the gradient

Demo frames — the gradient shown is the actual 9:16 file at full strength.

How to use it

  • • Only when you need it. A dark or busy-dark frame doesn't get one — the stroke and shadow already hold the text.
  • • Layer order: footage → gradient → subtitles. Never above the subtitles.
  • • Full frame width, aligned to the bottom edge. Don't float it or crop it in.
  • • Strength: the 10–30% band in the settings table above — enough to hold the text, not so much that it reads as a black bar.
  • • Use the file that matches your ratio — don't stretch the 9:16 one to fit a 4:5 cut.

9:16 covers Reels and Shorts. The 4:5 is the same gradient squeezed on the Y axis, so the ramp keeps its proportions in the shorter frame — use it for the 4:5 cut on IG, FB and X.

Subtitle Writing Rules

Keep them short, and in step with the speaker.

Subtitle what is actually being said, as it is said. A long subtitle runs ahead of the audio and gives the line away — punchlines, twists and reveals should land on the voice, never on the text.

Line Breaks & Punctuation

  • • Prefer One Line: Keep a subtitle on a single line wherever it fits. Two lines are the rare exception — only when the speaker is going fast enough that one line can't keep up.
  • • Break Points: When you do break, break before prepositions (of, on, for), articles (a, an, the) and short words.
  • • After Commas: Always break after a comma — and after mid-sentence punctuation generally — never before.
  • • No Hyphens: Break before a long word rather than hyphenating across lines.
Line Break Examples

These examples show where to break once a line is too long — not a preference for two lines over one.

Formatting & Style

  • • Casing: Use lowercase by default. ("and then Rahul left") Video subtitles only — statics run sentence case, see Statics 03.
  • • Exceptions: Capitalize only Proper Nouns (People, Characters, Places) and the letter "I". A name always keeps its capital: "Rahul", never "rahul".
  • • No Widows: Never leave a single word alone on a line. Balance it out.
  • • Names Together: Keep names intact (e.g., "Mr. & Mrs. Smith" on one line).
  • • Symbols: Use full-scale symbols (50%), DO NOT use superscript (50%) and never mix glyphs from another typeface.
Formatting Examples

The Subtitling Bible

Twelve rules for what the subtitle actually says — the settings above only cover how it looks.

  • AccuracyTranscribe the dialogue faithfully. Keep stutters and repetitions when they add meaning.
  • BrevityFewest words that carry the message.
  • Two-line maximumNever exceed it — convert to more panels instead.
  • Strategic splittingBreak at natural pauses and clauses, never mid-word. Aim for balanced line lengths.
  • PunctuationCommas and periods do the job. Don't overuse exclamation points.
  • InterruptionsAn em dash (—) marks an abrupt cut-off.
  • Dramatic pausesEllipses (…) or timing — let the beat land.
  • Songs & musicSubtitle lyrics when they're plot-relevant — separate line, italics, marked “(singing)”.
  • Speaker IDsOnly when it's unclear who's talking. In brackets, e.g. [Pradhan Ji].
  • HyphenationSparingly, and only to keep line lengths balanced.
  • Cultural sensitivityWrite for pan-India audiences — mind reading patterns and preferences.
  • Visual balanceNever park a subtitle over an important visual element.

Safe Zones — Avoid the Interface

Ensure subtitles and logos strictly adhere to the blue safe zones to avoid being covered by UI elements.

Safe Zone Guide
Download Safe Zone PNG

Reels and Shorts share one safe zone — the same SafeZone.psd covers both, so a 9:16 cut is safe on either platform without reworking it.

Zone Measurement
Top clear band 220px
Live area width 720px
Subtitle band 200px
Bottom clear band 300px

Attribution sits top-left, the logo bug top-right, both inside the live area.

Open SafeZone.psd
05

05. Attribution Craft

The technique behind every attribution. The PSDs themselves live in each platform playbook — this is how to work with them.

Find Your Template

Templates render in Articulat CF — grab it in 02. Typography. And remember the non-negotiable: attribution must match the shipped template exactly.

Don't Move It

The unit's position is already set — the ‘Attri Corner’ layer inside the Attri group drives the exact corner. Don't nudge it by eye. Reels sit 40px in from the corner, long-format 70px.

Everything else about the unit — type, tracking, the blue pipe, layer order — is baked into the PSD and shouldn't be rebuilt. The full build spec lives on the statics page if you ever need it.

Reel Attribution PSD YT Long Format 16:9 Assets

Long Titles — Use the TWO LINE Group

A long title doesn't get squeezed. Don't shrink the type, don't tighten the tracking, and don't let it run on towards the middle of the frame. The PSD already ships the answer: every attribution template carries two layer groups — ONE LINE and TWO LINE. Switch on the one you need and turn the other off.

  • • ONE LINE — the default, for anything that sits comfortably on a single line (Kantara: A Legend).
  • • TWO LINE — for long titles (Shubh Mangal Zyada Saavdhan). The group holds its own double line text layer, a taller pipe and its own gradient, already built to spec. Set your title across the two lines and leave the rest of the group alone.

Both groups live in the same file, so the corner and the margins don't move when you swap. The pipe grows with the stack — 20 × 130px on one line, 20 × 200px on two — which is exactly why it has to come from the group rather than be stretched by hand. Full build spec on the statics page.

Photoshop with the TWO LINE group switched on — Shubh Mangal Zyada Saavdhan set across two lines, and the ONE LINE group hidden in the Layers panel

TWO LINE visible, ONE LINE switched off — the group carries its own double line text, pipe and gradient.

The title itself only ever runs to one or two lines — those are the two groups in the file. The only three-line template is the channel one, and that third line is the channel name, not more title.

Working with the Gradient

The gradient sits behind the title to hold it legible over footage. It is not a fixed element — adjust it on every asset.

  • • Length: Resize the gradient to match the width of your title text. It shouldn't run well past the text, or stop short of it — retitle a shorter or longer name and the gradient needs resizing with it.
  • • Opacity: Anywhere between 20% and 80% — set it by what's behind it. Bright or busy footage needs more; darker, cleaner shots need less. Use the lightest setting that still keeps the text readable. The shipped PSDs open around 30%, which is a starting point, not a default.
Photoshop showing the gradient layer selected with its bounds matching the title width, and the Layers panel opacity control

The gradient layer selected — its bounding box tracks the width of the title. Opacity is set at the top of the Layers panel.

Rented Titles & Channels

Not everything on Prime Video is a Prime Video title. Two kinds have to be declared in the attribution, and they are not the same thing.

Rented

A one-time rental payment on Prime Video. The viewer pays for that title, once.

Channel

A subscription people add on inside Prime Video — Eros Now, Lionsgate Play, Sony Pictures Stream, MUBI. Use a clip from one and the channel gets named.

The pipe is never blue on these.

Prime Video's own titles carry the Prime Blue pipe. Rent and channel attributions don't — pipe and type are white or black, and the only thing that decides which is how bright the shot behind it is. White is the default and covers roughly 90% of cuts. Black is the exception, for a genuinely bright frame — a sky-only shot, say.

Rented titles — when “Rent Now” appears

  • • Everything in the video is a rented title — no Rent Now in the attri. That call-out goes in the video description instead. This is the normal case.
  • • Rented titles mixed with non-rent titles — only then do the rented ones carry Rent Now under the title, so it's clear which of them the viewer has to rent. Rare — don't reach for it by default.
Every rented title needs the copyright line.

Put a rented title in a cut and the copyright line goes at the very bottom of the frame — no exceptions. This applies to every rented title, whether or not its attri carries the RENT NOW text. It's not optional dressing; a rented title has to carry its rights holder. The file is below.

White rent attribution reading Sonic The Hedgehog 3 across two lines with no Rent Now

The default — no Rent Now

Black rent attribution reading Sonic The Hedgehog 3 across two lines on a bright background

Black — only when the frame is bright

White rent attribution reading Sonic The Hedgehog 3 with Rent Now beneath it

Mixed with non-rent titles — with Rent Now (rare)

Rent attribution for the 4:5 carousel on a single line with no rent text

4:5 — single line, no rent text

Rent attribution for the 4:5 carousel reading Son of Sardaar with Rent Now beneath it

4:5 — with Rent Now (rare)

The copyright line

Sits centred at the very bottom of the frame, under everything else. Set in Articulat CF Extra Bold, white, all caps, held back to about 40% opacity so it reads without competing with the cut. The supplied file carries its own soft bottom gradient to keep the line legible over footage.

Retype it every time — the line is never the same twice.

The line names the rights holder of the unit you're using, so it changes with the publisher — different studio, different line. Never ship the one sitting in the file. The copyright folder holds the wording for each publisher; take the one that matches your title, and check the year with it.

A 9:16 frame with the copyright line centred along the very bottom edge

Where it sits on a 9:16 frame

Close-up of the copyright line reading © 2016 Warner Bros. Entertainment Inc. All Rights Reserved.

Close up — this wording is an example, not a default. The PSD holds more than one line; pick the publisher you need.

Download Copyright Line PSD

Channels — name the channel under the title

Title on the first line in Extra Bold, channel name underneath in Regular. If the title is long enough to wrap, it takes two lines and the channel drops to a third — that's what the 3-line file is for.

White channel attribution reading Dishoom with Eros Now beneath it

Standard — 2 lines

Black channel attribution reading The Substance with MUBI beneath it on a bright background

Black — bright frame only

White channel attribution reading Goliyon Ki Raasleela Ram-Leela across two lines with Lionsgate Play on a third

Long name — 3 lines

White channel attribution for the 4:5 carousel reading Son of Sardaar with Eros Now beneath it

Channel on the 4:5 carousel — same lockup, smaller

The gradient behind the text follows the same rules as every other attribution — resize it to the title, set the opacity by what's behind it. See Working with the Gradient above.

The templates

Rent 9:16 PSD Rent 4:5 carousel Channel 9:16 — 2 line Channel 9:16 — 3 line Channel 4:5 carousel

Each PSD holds its variants as layer groups — switch the one you need on and the rest off. One combination isn't shipped because it almost never comes up: black + Rent Now. If you hit it, modify the PSD. And whichever rent unit you use, the copyright line goes on with it — every rented title, every time.

Part 3

Platform Playbooks

Everything for the platform you're cutting — format, attribution, logo placement, end slates. Cut to the preferred ratio unless the brief says otherwise; second choices are fallbacks, not equivalents. Craft rules (04–05) apply everywhere.

06

06. Instagram

Reels, stories and carousels.

💬 Subtitles & Safe Zones04 — rules & preset

Formats

Preferred 9:16 1080 × 1920
2nd choice 4:5 1080 × 1350

⚠️ 4:5 is for non-shoot-based editorial assets only. Shoot-based assets — Watch Now and the like — must always be 9:16.

  • Reel sequence1080 × 1920, 30fps, Rec 709, square pixels, progressive

Attribution PSDs

9:16 9x16_Reel_attri.psd

Instagram Reels.

Download 9:16 PSD
4:5 4x5 carousel 1080x1350 attri.psd

Carousels — the same file serves Facebook and X. Don't rebuild it per platform.

Download 4:5 PSD

Adjust the gradient on every asset — 05. Attribution Craft.

End Slates (IG, FB & X)

Rare in practice. Don't add one by default — the team will tell you when an asset needs it.

When you are asked for one, these are the cases it covers:

  • • Watch Now and Trending assets — whether or not the video has a direct callout.
  • • Dated end slates on pre-launch assets.
  • • Where a video has no direct callout at the end and would otherwise feel out of context.

Worked example: a cut of Tammannah getting flowers wasn't obviously connected to Odella, so it carried the end slate to give it context.

Match the current visual style — @primevideoin Reels →

07

07. Facebook & X

Both platforms share the 4:5 attribution — the ratios differ.

💬 Subtitles & Safe Zones04 — rules & preset

Facebook

Preferred 4:5 1080 × 1350
2nd choice 9:16 1080 × 1920

❌ No logo bug on the right.

X / Twitter

Preferred 16:9 1920 × 1080
2nd choice 4:5 1080 × 1350

❌ No logo bug on the right.

Shared 4:5 Attribution

4:5 4x5 carousel 1080x1350 attri.psd

One file across Instagram, Facebook and X — don't rebuild it per platform.

Download 4:5 PSD

End slates on FB & X follow the same rules as Instagram — see End Slates ↑

Which Guide to Follow

Neither platform has its own attribution, subtitling or sizing rules — every video format borrows from Instagram or YouTube. Find your ratio and follow that guide.

Format Follow Typical use
9:16 Reels (FB) IG Reel Reels
4:5 video (FB + X) IG 4:5 video Memes and scene lifts
16:9 video (FB + X) YT 16:9 long format Long scene lifts, compilations

Static posts for both platforms — sizing, attribution and subtitles — are on the statics page.

08

08. YouTube Shorts

💬 Subtitles & Safe Zones04 — rules & preset

Format & Logo

Only 9:16 1080 × 1920
  • • Logo in White, top-right.
  • • Held throughout the video.
  • • Gone before the end slate — on the rare asset that has one.

Attribution

9:16 yts_attri.psd

In the yt-Attri Drive folder — the 2026 set replaces every earlier YT PSD.

Open yt-Attri Folder

Subtitles

Shorts use the same subtitle settings as Instagram Reels — same font, size, stroke, shadow and gradient. Nothing changes between the two, so load the same preset and carry on.

Safe zone is shared too — the same SafeZone.psd as Reels: 220px top · 720px live width · 200px subs band · 300px bottom.

Subtitle Settings & Safe Zones — 04

Delivery Spec

The one row that covers Shorts, from the delivery matrix.

  • Dimension1080 × 1920
  • Opening animationNo — Shorts start on the cut
  • Flip bugTop right, at 75% opacity
  • Title bugFrom the .mogrt template
  • SubtitlesEmbedded English subs — burnt in, no separate SRT
  • End page titleShow / movie logo
  • Join Prime CTA— not on Shorts
  • Prime Video outro— not on Shorts
  • ExportH.264 MP4 · 15 Mbps  ·  Audio −6 dB
Full Delivery Matrix — 10
09

09. YouTube Long Format

Only 16:9 4K 3840 × 2160 · HD 1920 × 1080
💬 Subtitles & Safe Zones04 — rules & preset

Flow of YTLF (Editorials)

  1. 01  Video with attribution and Prime Video bug
  2. 02  Title slate — if one exists for the title. Newer titles usually have one; older ones often don't, so skip this step rather than building your own.
  3. 03  Outro logo animation
  4. 04  End card

No intro animation on editorials — see the note below for trailers and other non-editorial assets.

Before you cut, watch recent uploads on the channel — the flow is easiest to get exactly right by seeing it in practice.

▶ Prime Video IN on YouTube

Logo Unit

  • • Trailer / Asset units — Prime Video rotating logo unit with the Join Prime CTA.
  • • BAU units — Prime Video logo unit only.

Placement & Timing

  • • Editorial LFs — logo unit in White, top-right.
  • • Asset LFs — logo in White, bottom-left; top-left where the asset type / source calls for it.
  • • Watch More card after the title end slate — hold 5 seconds.

Delivery Spec

The two organic YouTube rows, as listed on the delivery sheet. Both deliver at 4K.

Full Trailers Promotional Videos
Dimension 3840 × 2160 UHD 3840 × 2160 UHD
Opening animation Yes Yes
Flip bug (75% opacity) Top left Top right
Title bug NA NA
Subtitles Separate SRT English subs Separate SRT English subs
End page title Show / movie logo Show / movie logo
CTA Join Prime Join Prime
Outro Prime Video Prime Video
Maturity rating Required — on the title slate —
Export H.264 MP4 · 50 Mbps
Audio −6 dB		 H.264 MP4 · 50 Mbps
Audio −6 dB

Two things worth reading twice:

  • • Subs ship as a separate SRT here, not burnt in. That is the opposite of Shorts and every social cut — the subtitle styling in 04 is for burnt-in work.
  • • The bug flips corner by asset type. Trailers sit top left, promos top right — which is the "top-left where the asset type calls for it" case in the placement rule above.
  • • These rows are asset deliveries. Editorials still follow the four-beat flow with no intro animation.
YT Encard Slate Full Trailer Reference Full Delivery Matrix — 10

Attributions (2026)

  • • 1080_YT_normal.psd — standard 16:9 long-form.
  • • 1080_YT_with_blackbars.psd — letterboxed / cinematic.

The 2026 set replaces every earlier YT PSD. The Shorts PSD sits in the same folder — see 08. YT Shorts.

Open yt-Attri Folder

📁 Project File

A ready-made YTLF Premiere project to work from.

Open YTLF Project File

🎬 Flow Assets

Intro animation, outro-before-endcard and the end card artwork.

Open Branding Assets

Non-Editorial Assets

The four-beat flow above applies to editorials. Non-editorial assets — trailers and similar — still open with the Prime Video logo intro animation before the video begins.

Part 4

Ship It

Export, check, deliver.

10

10. Delivery Matrix

Every format PV India delivers, and what each one carries. The sections above tell you how to build a cut; this tells you what to hand over.

Where this comes from

The table below is typed up from the PV delivery spec sheet. That sheet is the live document — if it has moved on and this table hasn't, go by the sheet and tell us so we can fix it here.

Open the Delivery Spec Sheet →

Flip bug sits at 75% opacity in every row that has one.

Format Dimension Opening Flip bug Title bug Subs End page CTA Outro Export Ref
Organic — PV
YouTube — Full Trailers 3840 × 2160 UHD Yes Top left NA Separate SRT Show / movie logo Join Prime Prime Video H.264 MP4 50 Mbps · −6 dB ↗
YouTube — Promotional Videos 3840 × 2160 UHD Yes Top right NA Separate SRT Show / movie logo Join Prime Prime Video H.264 MP4 50 Mbps · −6 dB —
For Talent (IG) 1920 × 1080 HD No Top left Yes Embedded Show / movie logo Join Prime Prime Video H.264 MP4 15 Mbps · −6 dB —
Social 16×9 (IG) 1920 × 1080 HD Yes Bottom left NA Embedded Show / movie logo Join Prime Prime Video H.264 MP4 15 Mbps · −6 dB ↗
Social 1×1 1080 × 1080 No No bug NA Embedded Show / movie logo Join Prime Prime Video H.264 MP4 15 Mbps · −6 dB —
Social 4×5 1080 × 1350 No No bug NA Embedded Show / movie logo Join Prime Prime Video H.264 MP4 15 Mbps · −6 dB —
Social 9×16 (Story / Reel) 1080 × 1920 No No bug NA Embedded Show / movie logo — — H.264 MP4 15 Mbps · −6 dB ↗
YT Shorts 1080 × 1920 No Top right .mogrt Embedded Show / movie logo — — H.264 MP4 15 Mbps · −6 dB —
VAM — Original titles 3840 × 2160 UHD Yes Bottom left NA Separate SRT Show / movie logo NA Prime Video — Included with Prime ProRes HQ .mov · unmixed 5.1 or stereo ↗
Clean 3840 × 2160 UHD
1920 × 1080 HD		 No No bug No title bug Separate SRT Show / movie logo — — ProRes HQ .mov · unmixed DME tracks in stereo —
Paid — PV
YT Paid & 16×9 Social Paid 1920 × 1080 HD Yes Top left Top right Embedded Show logo Join Prime Lite @ 67 — H.264 MP4 15 Mbps · −6 dB ↗
Social 1×1 1080 × 1080 Yes Top left Top right Embedded Show logo Join Prime Lite @ 67 — H.264 MP4 15 Mbps · −6 dB ↗
Social 4×5 1080 × 1350 Yes Top left Top right Embedded Show logo Join Prime Lite @ 67 — H.264 MP4 15 Mbps · −6 dB ↗
9×16 Story & Reels 1080 × 1920 Yes Top left Top right Embedded Show logo Join Prime Lite @ 67 — H.264 MP4 15 Mbps · −6 dB ↗
YT TV Masthead 970 × 250 Yes Top left Top right Embedded Show logo Join Prime Lite @ 67 — H.264 MP4 15 Mbps · −6 dB —
TVC
TVC — HD 1920 × 1080 Yes Bottom left NA No subs Show logo Join Prime Lite @ 67 — ProRes 422 HQ .mov · −6 dB · start TC 00:00:00:00 ↗
TVC — SD 720 × 576 Yes Bottom left NA No subs Show logo Join Prime Lite @ 67 — ProRes 422 HQ .mov · −12 dB · start TC 00:00:00:00 ↗

Scroll the table sideways to see every column →

Maturity rating. YouTube Full Trailers carry the title's maturity rating on the title slate — use the correct rating for that show, set below the title.

Audio level. The −6 dB (−12 dB on TVC SD) figure is the delivery level for the master. Per-element targets — dialogue, music, SFX — are in 11. Technical Specs.

Files & AEP YT Encard Slate
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11. Technical Specs

Export Settings

  • 🎞️ Format: H.264 / H.265 (MP4)
  • 📉 Bitrate: 15-20 Mbps (Target) / 25 Mbps (Max)
  • ⏱️ Frame Rate: Match Source (usually 24/25/30fps) — except IG Reels, which cut at 30fps
  • 🎨 Colour Space: Rec 709
  • 📏 Resolution: per platform — see the Platform Playbooks

Audio Targets

  • 🗣️ Dialogue: -6dB to -12dB (Clear & Present)
  • 🎵 Music: -18dB to -24dB (Background)
  • 🔊 SFX: -10dB to -15dB (Accents)
  • 📢 Master Peak: -2dB (Never clip at 0dB)
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12. Editor's Pre-Flight

Ready to Render?

Verify these before hitting export. General checks apply to everything — pick a platform for its extra checks.

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All Assets

Quick access to everything.

📖 Guidelines

The Agency Playbook is the current source of truth. This site is the working summary — when the two disagree, the playbook wins.

Open Agency Playbook x PV — 2026 →

📁 Asset Folders

Direct links to Google Drive folders.