Brand Guidelines
The essential guide for video editors. Colors, Typography, and Subtitling standards.
Explore the Playbook01. Our Colors
Click any color to copy its Hex code.
Primary
Prime Blue
#0578FF
Black
#000000
White
#FFFFFF
Off-White
#F5F3EF
Secondary (Social Editorials)
Gold
#FFD700
Seafoam
#00FF6C
Neon Blue
#0000FF
Canary
#FFEF00
Acid
#D8FF00
Sky
#71D9FF
Shade Pink
#FF60A7
Green Neon
#B5FF07
02. Typography
Primary: Ember Modern Display
Our primary typeface. Clean, coherent, and distinctly Amazon.
Download Ember Modern DisplaySecondary Fonts
Podium, Play Pen, Snug Sharp, Aptly, SZTOS, Obviously, Abril FatFace.
Use for: Social editorials, memes, and scene lifts to add visual flair.
Download Secondary Fonts03. Subtitles (The Bible)
Specs
Refer to these settings for exact values.
Note: These rules apply to standard subtitles only. Stylized/creative subtitles have more flexibility.
Quick Start
Don't manually configure every time.
Visual Placement Guide
Drag and drop into Premiere Pro Text Styles panel.
Subtitle Writing Rules
Line Breaks & Punctuation
- • Two Lines > One: Better to split long sentences into two balanced lines than one crampy line.
- • Break Points: Break before prepositions (of, on, for) and articles (a, an, the).
- • After Commas: Always break after a comma, never before.
- • No Hyphens: Avoid splitting words with hyphens across lines.
Formatting & Style
- • Casing: Use lowercase by default. ("hello world")
- • Exceptions: Capitalize only Proper Nouns (People, Characters, Places) and the letter "I".
- • No Widows: Never leave a single word alone on a line. Balance it out.
- • Names Together: Keep names intact (e.g., "Mr. & Mrs. Smith" on one line).
- • Symbols: Use full-scale symbols (50%), DO NOT use superscript (50%).
04. Attribution & End Slates
Select the correct PSD based on your delivery format.
05. Safe Zones
Avoid the Interface
Ensure subtitles and logos strictly adhere to the blue safe zones to avoid being covered by UI elements.
06. Mandates & Rules
Visual & Audio Mandates
- ✅ Fonts: Max 2 fonts per video. (Rare exceptions can have 3).
- ✅ Colors: Limit to 2 contrasting colors. Ensure high readability.
- ✅ Audio Levels: Ensure all audio is balanced and leveled properly.
- ✅ Stock Assets: Use Epidemic Sound or Envato Elements only.
- ✅ Reference: Check @primevideoin Reels for visual style.
Critical Don'ts
- ❌ NO RED: Do not use the color Red in any graphics or text.
- ❌ No Copyright Music: Strictly prohibited.
- ❌ No Deviations: Attribution & Fonts must match the preview exactly.
- ❌ No Link Sharing: Do not share internal links.
- ❌ Don't Mix Styles: Keep it clean. Avoid cluttering with too many font styles.
Need Approval?
Contact TRB for permissions or specific asset requests.
07. Technical Specs
Export Settings
- 🎞️ Format: H.264 / H.265 (MP4)
- 📉 Bitrate: 15-20 Mbps (Target) / 25 Mbps (Max)
- ⏱️ Frame Rate: Match Source (Usually 24/25/30fps)
- 📏 Resolution: 1080x1920 (Reels) / 1080x1350 (Carousel)
Audio Targets
- 🗣️ Dialogue: -6dB to -12dB (Clear & Present)
- 🎵 Music: -18dB to -24dB (Background)
- 🔊 SFX: -10dB to -15dB (Accents)
- 📢 Master Peak: -2dB (Never clip at 0dB)
08. Editor's Pre-Flight
Ready to Render?
Verify these items before hitting export.
All Assets
Quick access to everything.